What is Pinterest, Founder, Advantages & Disadvantages

What is Pinterest: Pinterest is an image sharing and social media service designed to enable the saving and discovery of information (specifically “ideas”) on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had over 430 million global monthly active users as of February 2022. It is operated by Pinterest, Inc., based in San Francisco so let’s know more about What is Pinterest.

The idea for Pinterest emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote, which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with other users.

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What is Pinterest used for?

Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest users. Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales.

Why do people go to Pinterest?

What is

One of the most common reasons users come to Pinterest is for inspiration. They want to find and share new ideas, which suggests that they’re more open to investigating a new brand, concept, or product.

Who founded Pinterest?

What is

Ben Silbermann


Evan Sharp


Paul Sciarra

Ben Silbermann, Evan Sharp, and Paul Sciarra co-founded Pinterest back in March 2010. Since then, we’ve helped millions of people around the world find recipes, parenting hacks, style inspiration, and other ideas to try.

Which country made Pinterest?

San Francisco, California, U.S.

Is using Pinterest free?

Pinterest is free to use for both individual people and businesses. If you have a personal account, it won’t cost you anything to sign up, nor does it cost money to use any of the website’s functions. A business account, which includes special promotion and analytics functions, is free as well.

Is it safe to be on Pinterest?

Pinterest is as safe to use as most other social media websites because users must sign in, and a password protects their accounts. It also does not require you to enter personal or financial information, so you have little to compromise by signing up. Your biggest concerns are spam or scams from other users.

Is Pinterest really useful?

Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website than any other social media source.

What is the average age of Pinterest users?

The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.

How does Pinterest make money?

Pinterest sells targeted ads called “promoted pins” that appear at the top of users’ feeds and search results. Those ads brought in about $3 per user in 2018. It also sells click-to-buy shopping ads to businesses and hundreds of retail partners

Do people still use Pinterest in 2022?

The platform now has 431 million monthly active users
But in February 2022, they reported a 6% decrease. Overall, this isn’t a terribly significant loss. 2020 was a unique year, and it makes sense that all the sourdough making and interior redecorating at the beginning of COVID-19 triggered an increase in Pinners.

Is Pinterest worth joining?

Since we know Pinterest has very similar characteristics to Google I think it is at least important to have a consistent presence on the platform. So the short answer is yes. Pinterest is definitely worth your time.

What are the disadvantages of Pinterest?

  • The traffic on Pinterest is attractive to a very specific audience.
  • The images you use must be very specific.
  • There are legal issues that must be considered.
  • More repins isn’t always a good thing.
  • Many boards on Pinterest are not necessarily business orientated.

What is the difference between Pinterest and Instagram?


Instagram and Pinterest have two very different purposes. Instagram is used primarily to share a users’ own photos; Pinterest is primarily used to curate and save content often uploaded by other users. Instagram is more about sharing, while Pinterest is more about discovering.

How many followers do you need on Pinterest to make money?

How many followers do you need to make money on Pinterest? You don’t need a million followers to make money on Pinterest. In fact, anyone who includes affiliate links in their pins or offers products on their own website can make money online using the strategies mentioned earlier.

Is Pinterest better than Facebook?

data by Piqora Think about it: the half-life of a Facebook post is 90 minutes, while on Pinterest it’s 3.5 months. This means a single pin lasts approximately 1,680 times longer than a Facebook post. (That is: ~151,200 minutes in 3.5 months, or 105 days as it appears on the chart, divided by 90 minutes = 1,680.)

Is Pinterest connected to Facebook?

It Now, you can connect Pinterest to Facebook so that when you share on Pinterest, your posts will also appear on your Facebook timeline.

Is Pinterest linked to Google?

Like many websites and apps, Pinterest allows users to sign into its service using their Facebook and Google credentials. The company relies on traffic from Google’s search engine and logins from Facebook, which has over 2.3 billion global monthly active users.

Can you make money on Pinterest without a blog?

And the answer is: Yes. You can get paid for Pinterest, without a blog! My number 1 tip to making money on Pinterest is to use affiliate marketing, as once you get set up, it’s very straightforward. Just remember to choose the right niche for yourself and for Pinterest and learn SEO for Pinterest.

How do you grow on Pinterest?

  1. Create fresh content weekly. The more you create, the more chances you’ll have to get discovered.
  2. Use trends to inform your strategy.
  3. Add text overlay to your Pins.
  4. Topic tag before you publish.
  5. Fill in all of your board details.

What is the best time to post on Instagram?

  • Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays 10 a.m. and 11 a.m.
  • Best days to post on Instagram: Tuesdays and Wednesdays.
  • Worst days to post on Instagram: Sundays.

Who uses Pinterest the most?


The United States has by far the highest number of Pinterest users. There are 42.81% Pinterest desktop users in the U.S. compared to 8.35% in Brazil, 3.82% in India, 2.57% in China, and 2.07% in Argentina.

Who is the target audience for Pinterest?

38% of Pinterest users are between the ages of 50 and 64, representing the largest age demographic on the platform. Although the platform is historically popular among Millennials, the demographics of Pinterest are shifting. Unlike competing networks, there’s less of a generational divide on Pinterest.

How does Pinterest make money?

Pinterest sells targeted ads called “promoted pins” that appear at the top of users’ feeds and search results. Those ads brought in about $3 per user in 2018. It also sells click-to-buy shopping ads to businesses and hundreds of retail partners.

How much does Pinterest charge per click?

How much do Pinterest ads cost? While every campaign and ad format varies, the average cost of Pinterest ads in 2021 was $1.50 per click. Not only are Pinterest ads much less expensive than Instagram and YouTube, they’re also exceptionally effective.

What are good things about Pinterest?

  • Spot emerging trends. Pinterest is the number one platform where consumers share products, designs and trends that they’re loving.
  • Increase brand authority.
  • Drive website traffic.
  • Access your analytics.
  • Run ads and promoted Pins.

What is so great about Pinterest?


It’s not just regular images. They are normally unique and beautiful images which are vying for your attention. People share them for a reason. This has been one of the key reasons for its success – its image based, unlike other social media which are content based.

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