What is SEO? Search Engine Optimization for Beginners

What is SEO: If you want to know in detail about “What is SEO?” then you must read this article. It is the desire of every blogger that whatever blog post he writes, more and more people should read it, and a lot of traffic will come on it so that the income also increases. But the question comes from where will more traffic come? So the answer is search engines.

Because 90% of people use search engines to find anything on the Internet. And among them the most used search engine is Google.

What is SEO?

Search Engine Optimization (SEO) is a process that helps to rank your website in search engine. If you write a Search Engine Optimization article in the article of your website, then it brings Organic Traffic to your website. There are many search engines all over the world, in which the most popular search engines are Google, Bing, Baidu, Yahoo!,, DuckDuckGo, etc. But the most popular of all is Google.

Whenever we search for something in Google, then we have to type a keyword in Google for that. For example – suppose we want to know what is Google, then all the articles related to this keyword on the Internet will come in front of you. The article which will be on the first page of Google, the most clicks will come to the same article, this is because the article which has come on the first page of Google, its SEO has been done very well. That’s why he is on the first page of Google.

If the SEO of your website is well maintained, then more and more organic traffic comes to your website, and your earning also starts increasing. Apart from this, the more traffic will be on your website, and the more time the visitor spends on your website, the more trusted your website becomes in the eyes of Google. I hope that by now you must have understood what SEO is, so let us now know what other information related to SEO.

What is the full form of SEO?

The English full form of SEO is “Search Engine Optimization”.

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Why is SEO Important for Ranking?

By now you have learned this, what is SEO? Now know, why Search Engine Optimization is necessary for the ranking of a website or blog. Let us tell you that if you make a good website, and also put your own high-quality content on that website, then that content will not rank on your internet. To rank it, it has to be SEO.

If you do not search engine optimize your website, then your article will not rank in Google. Even if a user searches keywords related to the content on your website in Google, your article will not be visible to the user. This will happen because SEO may not have been done properly on your website. If you submit your website in Search Console, and apart from this, do all the things of SEO properly, then only your website will appear in the Google search engine.

Let us tell you that understanding SEO is not a very difficult task, you can learn SEO very easily. After this, you can improve your website or blog. When you do SEO by creating a new blog, it takes some time for its result to come. All you have to do is work on your blog or website every day, and slowly you will start seeing the result of Search Engine Optimization (SEO). Organic traffic will also start coming to your website.

Importance of SEO (Search Engine Optimization)

Many times we are asked, to write or tell the importance of Search Engine Optimization. So let’s know, what is the importance of SEO, for a blogger’s website or blog –

  • SEO is also very important for the social media promotion of your website. When a user comes to your website to read something, he also shares that content on social media. This increases traffic to your website.
  • If you do SEO for your website, then it is very important for you apart from your website, the more you learn SEO, the more your skills increase, and this also increases the usability of your website, Search Engine Also improves the ranking of your website.
  • If you have SEO optimized your website well, then you can leave your competitor behind too. If you and your competitor are selling similar products, then that website will give more conversions, which is completely SEO optimized, because that website will rank on the first page of Google with the skills of SEO.
  • The highest trust in Google Search Engine is done on the website that appears on the first page of Google. If you also have a blog or website, then you have to bring the page of your website to the top of Google with the help of SEO. For this, we will tell you below, how you can do SEO so that your website comes on the first page of Google.

How Many Types of SEO

If we talk about how many types of SEO are, let us tell you, that SEO is of two types, On Page SEO and Off Page, so apart from this there is also a Local SEO, about which we will know below. So let us first know about On Page and Off Page SEO –

  • On Page SEO
  • OFF Page SEO

What is On Page SEO?

On Page Search Engine Optimization helps in improving the User Experience of the website or blog. Under this comes the template and design of your website. If you keep your website’s template Search Engine Optimization optimized, then your website’s ranking is also good. According to all the formulas of SEO, through On Page Search Engine Optimization, you write good content on your website and target all the keywords properly. If you learn to target keywords in On Page Search Engine Optimization, then your website ranks quickly on Google. And traffic also comes to your website. So let us now know, how to do On Page Search Engine Optimization.

What is Off Page SEO?

You do not need to log in to the website’s panel to do Off Page Search Engine Optimization. To do off-page, all the work in the website is done from outside. Because we mainly only need the URL. There are many methods under Off Page Search Engine Optimization. You can do article submission to do off page Search Engine Optimization, you can comment there by visiting a big popular blog or website, and where there is the option of website in the comment, in that you can use the home page of your website or any post. You can comment by entering the link, we get a backlink.

Apart from this, there are also many social media websites, where you can promote your website. In which Facebook, Twitter Pinterest Myspace etc. Here you can increase followers by creating a page on your website. Apart from this, you can also guest post with them by finding a blog related to your Niche. Due to this Referral Traffic starts coming to your website. I hope you must have understood what is Off Page Search Engine Optimization. So let us now know how to do Off Page Search Engine Optimization.

What is Local Search Engine Optimization?

Under Local Search Engine Optimization, we target only Local Audiences. Suppose you have a business in Delhi, then here you customize your website in such a way that it can be searched in Delhi itself. Under this, some such keywords are focused, such as – Best Hotels in Delhi, Top 10 Hotels in Delhi, etc.

What is the difference between Organic Vs Inorganic Web Traffic?

We mainly see two types of results on Google’s SERP (Search Engine Result Page), one is organic and the other is inorganic, so let’s know, what is the difference between these two.

Organic Traffic: Organic traffic is the traffic that we bring to our website through Search Engine Optimization. In which we do not require any kind of Paid Promotion.

Inorganic Traffic: Inorganic Traffic is the traffic in which we bring traffic with the help of Ads. In which we have to pay Google Ads. After this he ranks our page in Google, and traffic comes to our website or blog.


1) What does SEO mean, and what is its use?

Ans: SEO means “Search Engine Optimization”, we use it to rank our website or blog in Search Engine.

2) What is the importance of website’s page speed for Search Engine Optimization?

Ans: According to Google’s new update, Google gives higher ranking to the website, which has more speed. A website that opens completely within 5 to 6 seconds, such a website is considered good for Google’s algorithm.

3) What are Keywords for SEO?

Ans: Keywords display our content in Search Engine Optimization. If our keyword is Search Engine Optimization, then it will show our article in Google only when our article will give good information related to this keyword to Google. Apart from this, the Images and Articles, Videos etc. of our article are ranked by Keyword.

4) What is SEO in Instagram?

Ans: Search Engine Optimization in Instagram means to optimize your post in such a way that it can reach as many people as possible. For this you can use keywords or hashtags in Instagram.



In this article, you have been told all the important information about what is SEO. If you find any kind of mistake in this article, then you can tell us by commenting, and we will fix it. If you liked this article, then please do share this article with your friends, thank you.

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